People-Based Marketing's Biggest Problem: The Retargeting Conspiracy - AdExchanger

People-Based Marketing's Biggest Problem: The Retargeting Conspiracy - AdExchanger | marketing - Google News | July 30, 2018 at 01:11AM

People-Based Marketing's Biggest Problem: The Retargeting Conspiracy AdExchanger Since there is no easy way to measure if ads drive incremental revenue, it is in the best interest of performance-marketing directors, retargeting companies, ad agencies and Google to aggressively target consumers who are highly likely to purchase anyway.

July 30, 2018 at 01:11AM | marketing - Google News
People-Based Marketing's Biggest Problem: The Retargeting Conspiracy - AdExchanger
marketing - Google News