Data is king in IBM's marketing department — these are the tools it uses to make sure it's getting the most bang ... - Business Insider

Data is king in IBM's marketing department — these are the tools it uses to make sure it's getting the most bang ... - Business Insider | marketing - Google News | August 25, 2018 at 11:02AM

Business Insider

Data is king in IBM's marketing department — these are the tools it uses to make sure it's getting the most bang ... Business Insider To give IBM's marketing team an edge, Chief Marketing Officer Michelle Peluso commissioned a bespoke platform that puts all of its marketing and audience data in one place. That platform is called Pearl. Its key feature is the ability to visualize ...

August 25, 2018 at 11:02AM | marketing - Google News
Data is king in IBM's marketing department — these are the tools it uses to make sure it's getting the most bang ... - Business Insider
marketing - Google News