Ikea shifts marketing strategy to focus on product innovation rather than rooms - Marketing Week

Ikea shifts marketing strategy to focus on product innovation rather than rooms - Marketing Week | marketing - Google News | August 26, 2018 at 08:07PM

Marketing Week

Ikea shifts marketing strategy to focus on product innovation rather than rooms Marketing Week Ikea is shifing its marketing strategy, moving away from its traditional focus on rooms to instead put the spotlight on product innovation and showcase how the addition of just a few new things can transform the home. The 'New Wonders Can Come Out of ... and more »

August 26, 2018 at 08:07PM | marketing - Google News
Ikea shifts marketing strategy to focus on product innovation rather than rooms - Marketing Week
marketing - Google News