quarta-feira, 26 de setembro de 2018

Booking Holdings Tweaks Momondo's Marketing Strategy - Skift

Booking Holdings Tweaks Momondo's Marketing Strategy - Skift | marketing - Google News | September 26, 2018 at 03:30AM

Skift

Booking Holdings Tweaks Momondo's Marketing Strategy
Skift
The main change is the way the company spends its marketing budget. “We decreased brand marketing efforts and budget by approximately 90 percent. These savings were then redeployed as a performance marketing expense to focus on search engine ...


September 26, 2018 at 03:30AM | marketing - Google News
Booking Holdings Tweaks Momondo's Marketing Strategy - Skift
marketing - Google News

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