Forbes |
How To Avoid A Marketing Metrics Train Wreck
Forbes Senior management focuses on conversions while sales and marketing teams focus on new leads. Recurring revenue metrics are downplayed or ignored. Test results for offers are dismissed by senior leadership as too tactical, rather than the acknowledged ... |
September 29, 2018 at 01:35PM | marketing - Google News
How To Avoid A Marketing Metrics Train Wreck - Forbes
marketing - Google News
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