Nike's marketing strikes a chord without hurting business - Chicago Tribune

Nike's marketing strikes a chord without hurting business - Chicago Tribune | marketing - Google News | September 25, 2018 at 10:44PM

Chicago Tribune

Nike's marketing strikes a chord without hurting business Chicago Tribune "I don't think it was a big gamble. Historically, Nike has always done this so it was no shock," said Antonio S. Williams, who teaches sports marketing at Indiana University. "They're the king of emotional marketing so everything they do, they do it ... Nike's 'purpose-driven marketing' strikes chord without hurting salesThe Columbian nike on Instagram: “Never stop chasing your crazy dreams. #justdoit”Instagram Colin Kaepernick's Nike deal prompts flurry of debate - AP NewsAP News all 922 news articles »

September 25, 2018 at 10:44PM | marketing - Google News
Nike's marketing strikes a chord without hurting business - Chicago Tribune
marketing - Google News