Strict Data Transparency Needs to Lead the Fight in Digital Mobile Marketing - Adweek

Strict Data Transparency Needs to Lead the Fight in Digital Mobile Marketing - Adweek | marketing - Google News | September 26, 2018 at 08:20AM

Adweek

Strict Data Transparency Needs to Lead the Fight in Digital Mobile Marketing Adweek And while battles can be won, most in the digital mobile marketing supply chain are losing the ad fraud arms race. But shining a light on rampant fraud in the mobile ecosystem, and being able to force fraudsters off of applications and devices, starts ...

September 26, 2018 at 08:20AM | marketing - Google News
Strict Data Transparency Needs to Lead the Fight in Digital Mobile Marketing - Adweek
marketing - Google News