3 things marketers should know about Facebook's Q3 earnings - Marketing Land

3 things marketers should know about Facebook's Q3 earnings - Marketing Land | marketing - Google News | October 31, 2018 at 05:20PM

Marketing Land

3 things marketers should know about Facebook's Q3 earnings Marketing Land It was an effort to set Wall Street expectations, but there are takeaways for marketers, too. Here are some of the highlights: Usage is up … in emerging markets. Facebook's reach in North America and Europe has essentially hit a saturation point. The ... and more »

October 31, 2018 at 05:20PM | marketing - Google News
3 things marketers should know about Facebook's Q3 earnings - Marketing Land
marketing - Google News

The future of marketing and technology, revealed - AdAge.com

The future of marketing and technology, revealed - AdAge.com | marketing - Google News | October 31, 2018 at 04:52PM

AdAge.com

The future of marketing and technology, revealed AdAge.com The online trust crisis. The rise of conversational AI. How blockchain is changing marketing. The exploding market for cannabis and CBD. The transformation of online experiential shopping. The end of cash registers. The rise of esports. What you need ... and more »

October 31, 2018 at 04:52PM | marketing - Google News
The future of marketing and technology, revealed - AdAge.com
marketing - Google News

5 Things Marketers Should Know About Will Smith's YouTube Strategy - Forbes

5 Things Marketers Should Know About Will Smith's YouTube Strategy - Forbes | marketing - Google News | October 31, 2018 at 01:03PM

Forbes

5 Things Marketers Should Know About Will Smith's YouTube Strategy Forbes But beyond the splashy productions, he also gives viewers a candid glimpse into his thoughts on life and family. A few weeks ago he broke down his marketing strategy with a theater full of marketers at Advertising Week in New York City. In case you ...

October 31, 2018 at 01:03PM | marketing - Google News
5 Things Marketers Should Know About Will Smith's YouTube Strategy - Forbes
marketing - Google News

What Is Content Marketing If It Does Not Help You Sell? - Forbes

What Is Content Marketing If It Does Not Help You Sell? - Forbes | marketing - Google News | October 31, 2018 at 10:16PM

Forbes

What Is Content Marketing If It Does Not Help You Sell? Forbes Forbes is in the content business. So are thousands of other media outlets and, of course, many bloggers and influencers. Creating content is a profitable business, but as you may have noticed, there is an absolute Noah's Ark level flood of content in ...

October 31, 2018 at 10:16PM | marketing - Google News
What Is Content Marketing If It Does Not Help You Sell? - Forbes
marketing - Google News

How These 7 Horror Films Pushed the Boundaries of Movie Marketing - Adweek

How These 7 Horror Films Pushed the Boundaries of Movie Marketing - Adweek | marketing - Google News | October 31, 2018 at 08:03PM

Adweek

How These 7 Horror Films Pushed the Boundaries of Movie Marketing Adweek In the underappreciated 1993 movie Matinee, John Goodman plays a producer of B-grade horror movies with a penchant for the theatrical. Set in 1962, he's out to promote his new film Mant, about a man who turns into an ant after being exposed to radiation.

October 31, 2018 at 08:03PM | marketing - Google News
How These 7 Horror Films Pushed the Boundaries of Movie Marketing - Adweek
marketing - Google News

Why the influencer marketing bubble will burst soon - ZDNet

Why the influencer marketing bubble will burst soon - ZDNet | marketing - Google News | October 31, 2018 at 04:19PM

ZDNet

Why the influencer marketing bubble will burst soon ZDNet Influencer marketing has risen to the forefront of marketers consciousness recently. Everyone seems to have an influencer marketing campaign. Influencers are capitalising on the trend too. According to Influencer Marketing Hub, there were nearly 13 ... and more »

October 31, 2018 at 04:19PM | marketing - Google News
Why the influencer marketing bubble will burst soon - ZDNet
marketing - Google News

Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget - Entrepreneur

Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget - Entrepreneur | marketing - Google News | October 31, 2018 at 04:01PM

Entrepreneur

Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget Entrepreneur Given how much change has taken place in marketing, advertising and digital technology in the span of only a few decades, it's not entirely surprising that companies have yet to catch up. Advertising has expanded from being dominated by print ads, ...

October 31, 2018 at 04:01PM | marketing - Google News
Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget - Entrepreneur
marketing - Google News

How These 7 Horror Films Pushed the Boundaries of Movie Marketing - Adweek

How These 7 Horror Films Pushed the Boundaries of Movie Marketing - Adweek | marketing - Google News | October 31, 2018 at 08:03PM

Adweek

How These 7 Horror Films Pushed the Boundaries of Movie Marketing Adweek In the underappreciated 1993 movie Matinee, John Goodman plays a producer of B-grade horror movies with a penchant for the theatrical. Set in 1962, he's out to promote his new film Mant, about a man who turns into an ant after being exposed to radiation.

October 31, 2018 at 08:03PM | marketing - Google News
How These 7 Horror Films Pushed the Boundaries of Movie Marketing - Adweek
marketing - Google News

Recent Virtual Marketing Roundtable Focuses on Membership Programs - BTW

Recent Virtual Marketing Roundtable Focuses on Membership Programs - BTW | marketing - Google News | October 31, 2018 at 03:23PM

BTW

Recent Virtual Marketing Roundtable Focuses on Membership Programs BTW The latest virtual marketing roundtable hosted by the American Booksellers Association featured a group of booksellers who offer free and paid membership programs at their stores. The October 25 roundtable — one of the biweekly online video ...

October 31, 2018 at 03:23PM | marketing - Google News
Recent Virtual Marketing Roundtable Focuses on Membership Programs - BTW
marketing - Google News

Influencer marketing startup Mavrck raises another $5.8M - TechCrunch

Influencer marketing startup Mavrck raises another $5.8M - TechCrunch | marketing - Google News | October 31, 2018 at 06:47PM

TechCrunch

Influencer marketing startup Mavrck raises another $5.8M TechCrunch Last month, Mavrck announced new features for Pinterest, where it's now an official marketing partner. It also says it's been doing more to improve measurement and detect fraud — on the fraud side, it promises to analyze a “statistically significant ...

October 31, 2018 at 06:47PM | marketing - Google News
Influencer marketing startup Mavrck raises another $5.8M - TechCrunch
marketing - Google News

3 things marketers should know about Facebook's Q3 earnings - Marketing Land

3 things marketers should know about Facebook's Q3 earnings - Marketing Land | marketing - Google News | October 31, 2018 at 05:20PM

Marketing Land

3 things marketers should know about Facebook's Q3 earnings Marketing Land It was an effort to set Wall Street expectations, but there are takeaways for marketers, too. Here are some of the highlights: Usage is up … in emerging markets. Facebook's reach in North America and Europe has essentially hit a saturation point. The ... and more »

October 31, 2018 at 05:20PM | marketing - Google News
3 things marketers should know about Facebook's Q3 earnings - Marketing Land
marketing - Google News

Adequacy deal needed for data and marketing post-Brexit - Information Age

Adequacy deal needed for data and marketing post-Brexit - Information Age | marketing - Google News | October 31, 2018 at 06:55AM

Information Age

Adequacy deal needed for data and marketing post-Brexit Information Age Ahead of the DMA's Brexit briefing on the 31st October, Combemale has stated that the UK risks falling behind in the global data, tech and marketing race if it goes on without an adequacy deal being reached. “The GDPR has been implemented in the UK via ...

October 31, 2018 at 06:55AM | marketing - Google News
Adequacy deal needed for data and marketing post-Brexit - Information Age
marketing - Google News

Multimodal Transportation Is Even Changing Real Estate Marketing - Forbes

Multimodal Transportation Is Even Changing Real Estate Marketing - Forbes | marketing - Google News | October 31, 2018 at 06:01PM

Forbes

Multimodal Transportation Is Even Changing Real Estate Marketing Forbes TransitScreen displays local transportation options in office lobbies, marketed to Class A buildings as an amenity to attract tenants. On their way out, those tenants and their visitors can see available modes nearby, and download a free companion app ...

October 31, 2018 at 06:01PM | marketing - Google News
Multimodal Transportation Is Even Changing Real Estate Marketing - Forbes
marketing - Google News

Marketing Day: - Marketing Land

Marketing Day: - Marketing Land | marketing - Google News | October 31, 2018 at 05:00PM

Marketing Land

Marketing Day: Marketing Land Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Video advertising's bright future and what you should be doing now. Oct 31, 2018 by Laura Collins.

October 31, 2018 at 05:00PM | marketing - Google News
Marketing Day: - Marketing Land
marketing - Google News

Quantzig Highlights the Key Healthcare Marketing Trends That Are Going to Rule 2018 - Business Wire (press release)

Quantzig Highlights the Key Healthcare Marketing Trends That Are Going to Rule 2018 - Business Wire (press release) | marketing - Google News | October 31, 2018 at 10:19AM

Business Wire (press release)

Quantzig Highlights the Key Healthcare Marketing Trends That Are Going to Rule 2018 Business Wire (press release) Consequently, it has become essential for healthcare marketing professionals to approach audience engagement from a whole new perspective. With the changing priorities of healthcare professionals and patients, the brands need to evolve and engage with ... and more »

October 31, 2018 at 10:19AM | marketing - Google News
Quantzig Highlights the Key Healthcare Marketing Trends That Are Going to Rule 2018 - Business Wire (press release)
marketing - Google News

How to personalize without crossing the 'creepy line' - Marketing Land

How to personalize without crossing the 'creepy line' - Marketing Land | marketing - Google News | October 31, 2018 at 01:23PM

Marketing Land

How to personalize without crossing the 'creepy line' Marketing Land “When it comes to using AI, marketers struggle to find the line between what their customers find helpful and where things get creepy,” said Interaction's SVP of Marketing Jane Price. “Navigating that line can make it tough to implement AI in a way ...

October 31, 2018 at 01:23PM | marketing - Google News
How to personalize without crossing the 'creepy line' - Marketing Land
marketing - Google News

Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget - Entrepreneur

Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget - Entrepreneur | marketing - Google News | October 31, 2018 at 04:01PM

Entrepreneur

Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget Entrepreneur Given how much change has taken place in marketing, advertising and digital technology in the span of only a few decades, it's not entirely surprising that companies have yet to catch up. Advertising has expanded from being dominated by print ads, ...

October 31, 2018 at 04:01PM | marketing - Google News
Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget - Entrepreneur
marketing - Google News

Recent Virtual Marketing Roundtable Focuses on Membership Programs - BTW

Recent Virtual Marketing Roundtable Focuses on Membership Programs - BTW | marketing - Google News | October 31, 2018 at 03:23PM

BTW

Recent Virtual Marketing Roundtable Focuses on Membership Programs BTW The latest virtual marketing roundtable hosted by the American Booksellers Association featured a group of booksellers who offer free and paid membership programs at their stores. The October 25 roundtable — one of the biweekly online video ...

October 31, 2018 at 03:23PM | marketing - Google News
Recent Virtual Marketing Roundtable Focuses on Membership Programs - BTW
marketing - Google News

Family Trees & Funnels: Inside Ancestry's New Marketing Mix - BeetTV

Family Trees & Funnels: Inside Ancestry's New Marketing Mix - BeetTV | marketing - Google News | October 31, 2018 at 08:53AM

BeetTV

Family Trees & Funnels: Inside Ancestry's New Marketing Mix BeetTV But there is another kind of boundary Ancestry is keen to smash down – the one that separates tactics in a marketing strategy. In this video interview with Beet.TV, Ancestry global CMO Vineet Mehra says: “I keep hearing this debate around 'brand ...

October 31, 2018 at 08:53AM | marketing - Google News
Family Trees & Funnels: Inside Ancestry's New Marketing Mix - BeetTV
marketing - Google News

Tourism Marketing Backed After Hurricane, Red Tide - WLRN

Tourism Marketing Backed After Hurricane, Red Tide - WLRN | marketing - Google News | October 31, 2018 at 07:57AM

WLRN

Tourism Marketing Backed After Hurricane, Red Tide WLRN Money for the marketing effort will come from a combination of sources, including $1 million from the agency's crisis funding, $1.3 million from shifting agency funds and $2.2 million from the state's economic risk fund. Visit Florida will have to ... Tourism marketing backed after Hurricane Michael, red tideThe News Herald all 76 news articles »

October 31, 2018 at 07:57AM | marketing - Google News
Tourism Marketing Backed After Hurricane, Red Tide - WLRN
marketing - Google News

10 Ways To Differentiate Your Inbound Marketing Content Strategy - Forbes

10 Ways To Differentiate Your Inbound Marketing Content Strategy - Forbes | marketing - Google News | October 31, 2018 at 08:31AM

Forbes

10 Ways To Differentiate Your Inbound Marketing Content Strategy Forbes While content marketing can be highly effective when done right, even the best marketing assets can suffer in the face of information overload. To cut through the clutter and reach an audience that's already overwhelmed by content, you need a strong ...

October 31, 2018 at 08:31AM | marketing - Google News
10 Ways To Differentiate Your Inbound Marketing Content Strategy - Forbes
marketing - Google News

When did marketing become punishment? - CUinsight.com (press release)

When did marketing become punishment? - CUinsight.com (press release) | marketing - Google News | October 31, 2018 at 06:15AM

CUinsight.com (press release)

When did marketing become punishment? CUinsight.com (press release) I was a kid in the 60's. Television was pretty much still black and white, we had four channels, I was the remote control, oh and it went “off the air” around midnight. There was no pausing live TV or recording, or even reruns, so if you missed it, you ...

October 31, 2018 at 06:15AM | marketing - Google News
When did marketing become punishment? - CUinsight.com (press release)
marketing - Google News

More Data, More Problems? The Importance of Deep Learning in Marketing - MarTech Advisor

More Data, More Problems? The Importance of Deep Learning in Marketing - MarTech Advisor | marketing - Google News | October 31, 2018 at 01:34PM

MarTech Advisor

More Data, More Problems? The Importance of Deep Learning in Marketing MarTech Advisor Nicholas Cumins, General Manager, SAP Marketing Cloud, SAP Customer Experience, discusses the need for deep learning technology in marketing. He explores how technology helps marketers to uncover hidden patterns within customer behavior, ...

October 31, 2018 at 01:34PM | marketing - Google News
More Data, More Problems? The Importance of Deep Learning in Marketing - MarTech Advisor
marketing - Google News

SWOT Analysis: Virtual Reality Destined to Become Successful Marketing Platform - DTC Perspectives Magazine

SWOT Analysis: Virtual Reality Destined to Become Successful Marketing Platform - DTC Perspectives Magazine | marketing - Google News | October 31, 2018 at 01:19PM

DTC Perspectives Magazine

SWOT Analysis: Virtual Reality Destined to Become Successful Marketing Platform DTC Perspectives Magazine Marketing approaches are enhanced with VR by providing more innovative information with immersive storytelling. Patients are exposed to the impacts of their medications by viewing colorful three-dimensional (3D) videos instead of reading dull, long ...

October 31, 2018 at 01:19PM | marketing - Google News
SWOT Analysis: Virtual Reality Destined to Become Successful Marketing Platform - DTC Perspectives Magazine
marketing - Google News

Adequacy deal needed for data and marketing post-Brexit - Information Age

Adequacy deal needed for data and marketing post-Brexit - Information Age | marketing - Google News | October 31, 2018 at 06:58AM

Information Age

Adequacy deal needed for data and marketing post-Brexit Information Age Ahead of the DMA's Brexit briefing on the 31st October, Combemale has stated that the UK risks falling behind in the global data, tech and marketing race if it goes on without an adequacy deal being reached. “The GDPR has been implemented in the UK via ...

October 31, 2018 at 06:58AM | marketing - Google News
Adequacy deal needed for data and marketing post-Brexit - Information Age
marketing - Google News