JM Smucker Revamps Marketing Strategy to Keep Up With Changes, Spur Growth - Wall Street Journal

JM Smucker Revamps Marketing Strategy to Keep Up With Changes, Spur Growth - Wall Street Journal | marketing - Google News | October 29, 2018 at 04:54PM

Wall Street Journal

JM Smucker Revamps Marketing Strategy to Keep Up With Changes, Spur Growth Wall Street Journal Its changes include distributing the previously centralized marketing staff to specific business units so they can work more quickly and create more relevant ads. The company also is consolidating its many agency relationships with one ad holding company. and more »

October 29, 2018 at 04:54PM | marketing - Google News
JM Smucker Revamps Marketing Strategy to Keep Up With Changes, Spur Growth - Wall Street Journal
marketing - Google News