CEOs Taking A Stand: Moral Imperative Or Cynical Marketing? - Forbes

CEOs Taking A Stand: Moral Imperative Or Cynical Marketing? - Forbes | marketing - Google News | November 08, 2018 at 10:37AM

Forbes

CEOs Taking A Stand: Moral Imperative Or Cynical Marketing? Forbes Politically vocal companies or CEO's may be well-meaning, but in many cases their speaking up and taking a stand seems less like a moral imperative and more like trendy virtue signaling. Or, more cynically, marketing on the back of a heated controversy.

November 08, 2018 at 10:37AM | marketing - Google News
CEOs Taking A Stand: Moral Imperative Or Cynical Marketing? - Forbes
marketing - Google News