Marketers are spending more on technology and less on people - CNBC

Marketers are spending more on technology and less on people - CNBC | marketing - Google News | November 08, 2018 at 12:20PM

CNBC

Marketers are spending more on technology and less on people CNBC Chief marketing officers (CMOs) are now spending a larger proportion of their budgets on technology than on internal staff, according to a survey of senior marketing executives in the U.S. and U.K.. Marketing technology (or "martech") will take 29 ... and more »

November 08, 2018 at 12:20PM | marketing - Google News
Marketers are spending more on technology and less on people - CNBC
marketing - Google News