Marketing Day: Holiday ad spend for top retailers, ad pricing transparency, more - Marketing Land

Marketing Day: Holiday ad spend for top retailers, ad pricing transparency, more - Marketing Land | marketing - Google News | November 09, 2018 at 06:00PM

Marketing Land

Marketing Day: Holiday ad spend for top retailers, ad pricing transparency, more Marketing Land We're stuck using outmoded concepts such as segmentation and demographic groups, when what marketers should be seeking is a prospect's mood or mindset. Top retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook ...

November 09, 2018 at 06:00PM | marketing - Google News
Marketing Day: Holiday ad spend for top retailers, ad pricing transparency, more - Marketing Land
marketing - Google News