Tencent Slashes Game Marketing Budget Amid Freeze - Bloomberg

Tencent Slashes Game Marketing Budget Amid Freeze - Bloomberg | marketing - Google News | November 07, 2018 at 11:42PM

Bloomberg

Tencent Slashes Game Marketing Budget Amid Freeze Bloomberg China's largest gaming company is asking marketing executives to control their cash flow and curtail spending to “endure the hard times together,” according to the letter sent to executives a few days ago. Games that don't yet have government licenses, ... Tencent cuts marketing budget for games amid China crackdown: sourcesReuters all 8 news articles »

November 07, 2018 at 11:42PM | marketing - Google News
Tencent Slashes Game Marketing Budget Amid Freeze - Bloomberg
marketing - Google News