AdAge.com |
Toyota Names New North American Marketing VP
AdAge.com Jack Hollis, group VP for marketing at Toyota Motor Sales, has been elevated to group VP for the Toyota division, where he will oversee the brand in North America, the automaker announced today. Toyota North America promoted Ed Laukes, currently VP for ... |
AdAge.com |
Why the Dichotomy Between Ad Tech and Marketing Tech Is Dysfunctional
AdAge.com Yes? Okay, then advertising technology (adtech) is naturally one facet of marketing technology (martech). If you like diagrams, you can visualize adtech as a small circle contained entirely within a larger circle of martech. Adtech is a subset of martech. |
BGR |
Leaked Galaxy S8 marketing render shows the all-screen phone we've been waiting for
BGR Move over MWC 2017, you're done. The Galaxy S8 cast a long shadow over this year's mobile trade show in Barcelona, Spain, as Samsung was unable to unveil its hottest new phone at the event. The company confirmed, however, that the phone will arrive ... |
Valassis Reveals Three Keys to Marketing Success in an Age of Data
Yahoo Finance NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis is a wholly owned subsidiary of ... |
Small Business Trends |
Spotlight: Walk West Agency Updates Marketing and Advertising Efforts
Small Business Trends When it comes to marketing and advertising, knowing all of the latest methods is a must. So having a marketing agency that understands all of the latest tech tools and trends can be a major benefit. Walk West is one such agency. You can read more about ... |
Entrepreneur |
Whether You Like Emoji or Not, They're Amazing for Marketing Your Business
Entrepreneur A recent study by mobile marketing platform Leanplum and app analytics company App Annie revealed the effectiveness of emoji in mobile marketing campaigns. Analyzing more than 2.6 billion push notifications, the study found that push notifications with ... |
Marketing Week |
Vodafone marketing head: Shiny new things don't hit targets
Marketing Week Speaking at Newsworks' Shift 2017 conference this morning (1 March), Vodafone Global Enterprise's head of marketing Katrina Lowes said she faces a challenge building a long-term brand when her “measurement window is only 12 weeks”. The business ... |
