Why the Dichotomy Between Ad Tech and Marketing Tech Is Dysfunctional - AdAge.com

Why the Dichotomy Between Ad Tech and Marketing Tech Is Dysfunctional - AdAge.com | marketing - Google News | March 01, 2017 at 11:30AM

AdAge.com

Why the Dichotomy Between Ad Tech and Marketing Tech Is Dysfunctional AdAge.com Yes? Okay, then advertising technology (adtech) is naturally one facet of marketing technology (martech). If you like diagrams, you can visualize adtech as a small circle contained entirely within a larger circle of martech. Adtech is a subset of martech.

March 01, 2017 at 11:30AM | marketing - Google News
Why the Dichotomy Between Ad Tech and Marketing Tech Is Dysfunctional - AdAge.com
marketing - Google News