When Marketing in One Country Backfires Abroad - Bloomberg

When Marketing in One Country Backfires Abroad - Bloomberg | marketing - Google News | March 31, 2017 at 05:00PM

Bloomberg

When Marketing in One Country Backfires Abroad Bloomberg Last week, Apple launched (PRODUCT)RED, a special-edition iPhone. An undisclosed portion of sales of the phone will support The Global Fund to Fight AIDS. But the product is strangely missing from the Chinese version of Apple's website, which promotes ...

March 31, 2017 at 05:00PM | marketing - Google News
When Marketing in One Country Backfires Abroad - Bloomberg
marketing - Google News