Coca-Cola and the rise of the chief growth officer - Marketing Week

Coca-Cola and the rise of the chief growth officer - Marketing Week | marketing - Google News | March 29, 2017 at 08:53AM

Marketing Week

Coca-Cola and the rise of the chief growth officer Marketing Week But rather than replace him, Coca-Cola is merging marketing with its customer and commercial teams to create a new 'chief growth officer' (CGO) role, held by Francisco Crespo. That is part of wider shake-up at the top, with the chief innovation officer ... and more »

March 29, 2017 at 08:53AM | marketing - Google News
Coca-Cola and the rise of the chief growth officer - Marketing Week
marketing - Google News