Ritson: The brand safety scandal is no one's fault but Google's - Marketing Week

Ritson: The brand safety scandal is no one's fault but Google's - Marketing Week | marketing - Google News | March 29, 2017 at 03:04AM

Ritson: The brand safety scandal is no one's fault but Google's Marketing Week Two months ago most marketers would have struggled to explain what 'brand safety' was, let alone incorporate it into their communications planning. But barely seven weeks later, it has risen from relative anonymity to the very top of the marketing ... and more »

March 29, 2017 at 03:04AM | marketing - Google News
Ritson: The brand safety scandal is no one's fault but Google's - Marketing Week
marketing - Google News