Micro-Influencers Are More Effective With Marketing Campaigns Than Highly Popular Accounts - Adweek

Micro-Influencers Are More Effective With Marketing Campaigns Than Highly Popular Accounts - Adweek | marketing - Google News | March 30, 2017 at 09:08AM

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Micro-Influencers Are More Effective With Marketing Campaigns Than Highly Popular Accounts Adweek An influencer with a smaller but more loyal following might be the way to go for brand marketers looking to reach their target audience. “Influencer marketing is still effective when they're looked at as peers,” said Kyla Brennan, the founder and CEO ... and more »

March 30, 2017 at 09:08AM | marketing - Google News
Micro-Influencers Are More Effective With Marketing Campaigns Than Highly Popular Accounts - Adweek
marketing - Google News