Data as a conversation starter is a key component to marketing success today, notes Media Maths' Joanna O'Connell - The Drum

Data as a conversation starter is a key component to marketing success today, notes Media Maths' Joanna O'Connell - The Drum | marketing - Google News | March 30, 2017 at 08:33AM

The Drum

Data as a conversation starter is a key component to marketing success today, notes Media Maths' Joanna O'Connell The Drum With television advertisers, publishers, editors, mathematicians and agencies all working at finding answers about how marketing should work, for Media Math's CMO Joanna O'Connell, it comes down to valuable conversations.

March 30, 2017 at 08:33AM | marketing - Google News
Data as a conversation starter is a key component to marketing success today, notes Media Maths' Joanna O'Connell - The Drum
marketing - Google News