More than 2 billion consumers and an $8 billion marketing budget: Inside the mind of Unilever's chief marketer - CNBC

More than 2 billion consumers and an $8 billion marketing budget: Inside the mind of Unilever's chief marketer - CNBC | marketing - Google News | March 29, 2017 at 08:52AM

CNBC

More than 2 billion consumers and an $8 billion marketing budget: Inside the mind of Unilever's chief marketer CNBC Unilever has the second-largest marketing budget in the world, spending €7.7 billion ($8.4 billion) on brand and marketing investment, according to its 2016 annual report, and it is chief marketing officer Keith Weed's job to make sure the business ...

March 29, 2017 at 08:52AM | marketing - Google News
More than 2 billion consumers and an $8 billion marketing budget: Inside the mind of Unilever's chief marketer - CNBC
marketing - Google News