Vodafone marketing head: Shiny new things don't hit targets - Marketing Week

Vodafone marketing head: Shiny new things don't hit targets - Marketing Week | marketing - Google News | March 01, 2017 at 10:32AM

Marketing Week

Vodafone marketing head: Shiny new things don't hit targets Marketing Week Speaking at Newsworks' Shift 2017 conference this morning (1 March), Vodafone Global Enterprise's head of marketing Katrina Lowes said she faces a challenge building a long-term brand when her “measurement window is only 12 weeks”. The business ...

March 01, 2017 at 10:32AM | marketing - Google News
Vodafone marketing head: Shiny new things don't hit targets - Marketing Week
marketing - Google News