Study: Marketers' confidence erodes in ability to understand ROI, invest wisely - Marketing Dive

Study: Marketers' confidence erodes in ability to understand ROI, invest wisely - Marketing Dive | marketing - Google News | February 24, 2017 at 12:01PM

Study: Marketers' confidence erodes in ability to understand ROI, invest wisely Marketing Dive The American Marketing Association's 2017 Marketers Confidence Index gained 6 points overall for a total of 69 out of 100 points, a record high, the organization said in a press release. Confidence has eroded in several key areas in the past year. and more »

February 24, 2017 at 12:01PM | marketing - Google News
Study: Marketers' confidence erodes in ability to understand ROI, invest wisely - Marketing Dive
marketing - Google News