Why the Latest Piece of Content Marketing From Enterprise Rent-a-Car Is a Movie About Hockey - Adweek

Why the Latest Piece of Content Marketing From Enterprise Rent-a-Car Is a Movie About Hockey - Adweek | marketing - Google News | February 19, 2017 at 09:01AM

Adweek

Why the Latest Piece of Content Marketing From Enterprise Rent-a-Car Is a Movie About Hockey Adweek Well, nothing really—and plenty. Late last year, Enterprise redirected its brand positioning to become a total-transportation-solutions company (more on that below). As part of that strategy, Enterprise also shifted its marketing energies to producing ... and more »

February 19, 2017 at 09:01AM | marketing - Google News
Why the Latest Piece of Content Marketing From Enterprise Rent-a-Car Is a Movie About Hockey - Adweek
marketing - Google News