An Unlikely Marketing Lesson from Patent Lawyers - blogs.hbr.org (blog)

An Unlikely Marketing Lesson from Patent Lawyers - blogs.hbr.org (blog) | marketing - Google News | November 25, 2014 at 07:41PM

blogs.hbr.org (blog)

An Unlikely Marketing Lesson from Patent Lawyers blogs.hbr.org (blog) Lawyers may be roundly disliked in corporations because of their tendency to fixate on minute details, but every once in a while they come up with an idea that can help illuminate the big picture for everyone in the organization. The idea we're talking ...

November 25, 2014 at 07:41PM | marketing - Google News

An Unlikely Marketing Lesson from Patent Lawyers - blogs.hbr.org (blog)

marketing - Google News