The anatomy of a marketing email that drives results - The Next Web

The anatomy of a marketing email that drives results - The Next Web | marketing - Google News | November 26, 2014 at 04:04PM

The anatomy of a marketing email that drives results The Next Web Here's one simple but powerful method: AIDA, a time-tested copywriting formula that's been used in marketing and advertising in all types of media for over a century. AIDA stands for Attention, Interest, Desire, Action — four building blocks that ...

November 26, 2014 at 04:04PM | marketing - Google News

The anatomy of a marketing email that drives results - The Next Web

marketing - Google News