Microtargeting: Beyond The Marketing Monoculture - Business 2 Community

Microtargeting: Beyond The Marketing Monoculture - Business 2 Community | marketing - Google News | November 20, 2014 at 12:39AM

Microtargeting: Beyond The Marketing Monoculture Business 2 Community Not long ago, marketers used a monoculture approach to lead generation. Regardless of their audience, they'd all do one thing. They'd buy access to a list, blast out one or more emails with a link to a white paper or webinar registration, and wait for ...

November 20, 2014 at 12:39AM | marketing - Google News

Microtargeting: Beyond The Marketing Monoculture - Business 2 Community

marketing - Google News