Google exec: Marketing today means understanding customers' path to purchase - VentureBeat

Google exec: Marketing today means understanding customers' path to purchase - VentureBeat | marketing - Google News | February 23, 2015 at 10:45PM

VentureBeat

Google exec: Marketing today means understanding customers' path to purchase VentureBeat Added Spero, the more data you capture about the consumer's consideration of a product, “the more you can build attribution models for a multi-touch world,” he said, speaking of tying purchases to mobile marketing content. Spero also noted that one of ...

February 23, 2015 at 10:45PM | marketing - Google News

Google exec: Marketing today means understanding customers' path to purchase - VentureBeat

marketing - Google News