The wild east? Mastering the essentials of marketing in Asia - The Drum

The wild east? Mastering the essentials of marketing in Asia - The Drum | marketing - Google News | February 19, 2015 at 05:50AM

The wild east? Mastering the essentials of marketing in Asia The Drum Katie McQuater takes a look at a few key considerations for marketers – harnessing the mobile opportunity, overcoming complexity and cultural sensitivity, the issues of hiring local creative talent, and how to navigate China's 'great firewall' of ...

February 19, 2015 at 05:50AM | marketing - Google News

The wild east? Mastering the essentials of marketing in Asia - The Drum

marketing - Google News