sexta-feira, 27 de fevereiro de 2015

Technology, Marketing and Storytelling - Wall Street Journal (blog)

Technology, Marketing and Storytelling - Wall Street Journal (blog) | marketing - Google News | February 27, 2015 at 04:18PM









Technology, Marketing and Storytelling

Wall Street Journal (blog)

Working closely with Ogilvy & Mather, IBM's marketing agency, we came up with our Internet strategy, which we called e-business. Our challenge was not only to explain what e-business was all about, but also to leverage e-business to help re-build the ...







February 27, 2015 at 04:18PM | marketing - Google News

Technology, Marketing and Storytelling - Wall Street Journal (blog)

marketing - Google News

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