Jump-starting marketing tech adoption by bundling data - Gigaom

Jump-starting marketing tech adoption by bundling data - Gigaom | marketing - Google News | March 01, 2015 at 11:01AM

Gigaom

Jump-starting marketing tech adoption by bundling data Gigaom Although they mostly originated in support of display advertising, DMPs will act as a bridge across different digital (email, display ads, search) and traditional (TV, print, direct mail) marketing channels, and across the complete range of marketing ...

March 01, 2015 at 11:01AM | marketing - Google News

Jump-starting marketing tech adoption by bundling data - Gigaom

marketing - Google News