How We Are Your Friends and Other August Flops Were Maimed by Bad Marketing - Vulture

How We Are Your Friends and Other August Flops Were Maimed by Bad Marketing - Vulture | marketing - Google News | September 01, 2015 at 01:06PM

Vulture

How We Are Your Friends and Other August Flops Were Maimed by Bad Marketing Vulture What marketers should be taking from this is that if a story is unfamiliar to their intended audience, they have to help them understand it in some fundamental way before they ever get to the theater. That can be as simple as a hook, or a mood: The ...

September 01, 2015 at 01:06PM | marketing - Google News
How We Are Your Friends and Other August Flops Were Maimed by Bad Marketing - Vulture
marketing - Google News