Is Marketing Tech as Innovative as Vendors Claim? - Direct Marketing News

Is Marketing Tech as Innovative as Vendors Claim? - Direct Marketing News | marketing - Google News | September 02, 2015 at 03:44AM

Direct Marketing News

Is Marketing Tech as Innovative as Vendors Claim? Direct Marketing News “There's a lack of innovation in marketing technology,” says Robert Tas, SVP and CMO of Pegasystems. In fact, Tas, a marketing veteran whose background includes running digital marketing at JP Morgan Chase, says marketing automation workflow hasn't ...

September 02, 2015 at 03:44AM | marketing - Google News
Is Marketing Tech as Innovative as Vendors Claim? - Direct Marketing News
marketing - Google News