Move over, millennials. Gen Z is new target audience - Boston Globe

Move over, millennials. Gen Z is new target audience - Boston Globe | marketing - Google News | September 01, 2015 at 12:11PM

Boston Globe

Move over, millennials. Gen Z is new target audience Boston Globe This increasingly attractive demographic, however, poses greater challenges for marketers than previous generations as media grow more fragmented and reaching young consumers requires more precise targeting. Unlike so-called millennials — the oldest ... and more »

September 01, 2015 at 12:11PM | marketing - Google News
Move over, millennials. Gen Z is new target audience - Boston Globe
marketing - Google News