From tactical overhead to strategic growth driver: B2B marketing in the ... - CMO

From tactical overhead to strategic growth driver: B2B marketing in the ... - CMO | marketing - Google News | November 29, 2015 at 05:51PM

CMO

From tactical overhead to strategic growth driver: B2B marketing in the ... CMO In order for business organisations in complex selling to not only stay competitive in the future, but to achieve growth in markets where customer needs are constantly changing, a strong marketing function that is digitally capable is a necessity ...

November 29, 2015 at 05:51PM | marketing - Google News
From tactical overhead to strategic growth driver: B2B marketing in the ... - CMO
marketing - Google News