Marketing the climate summit by 'greening' the Eiffel Tower - The Conversation AU

Marketing the climate summit by 'greening' the Eiffel Tower - The Conversation AU | marketing - Google News | November 29, 2015 at 10:54PM

The Conversation AU

Marketing the climate summit by 'greening' the Eiffel Tower The Conversation AU The installation is drawing on a history of event marketing usually only reserved for global sport finals and the Olympics. The iconic place marketing of Paris through the Eiffel Tower is drawn on to maximise these images' impact, which can turn the ... and more »

November 29, 2015 at 10:54PM | marketing - Google News
Marketing the climate summit by 'greening' the Eiffel Tower - The Conversation AU
marketing - Google News