Why You Need to Ditch Marketing Campaigns in 2016 - Customer Think

Why You Need to Ditch Marketing Campaigns in 2016 - Customer Think | marketing - Google News | November 30, 2015 at 05:23PM

Customer Think

Why You Need to Ditch Marketing Campaigns in 2016 Customer Think Marketers have long used campaigns as the basis for planning marketing efforts. And for decades, the campaign paradigm worked reasonably well. Today, however, rising buyer expectations and changing buyer communications preferences require new ...

November 30, 2015 at 05:23PM | marketing - Google News
Why You Need to Ditch Marketing Campaigns in 2016 - Customer Think
marketing - Google News