Tenjin raises $2.5 million to figure out the ROI for mobile marketing campaigns - VentureBeat

Tenjin raises $2.5 million to figure out the ROI for mobile marketing campaigns - VentureBeat | marketing - Google News | June 02, 2016 at 11:01AM

VentureBeat

Tenjin raises $2.5 million to figure out the ROI for mobile marketing campaigns VentureBeat “We are building standardized marketing infrastructure for app developers and marketers so they can understand the return on investment (ROI) for each of the campaigns they run for user acquisition,” Farm said. The company is fighting “SDK fatigue,” a ...

June 02, 2016 at 11:01AM | marketing - Google News
Tenjin raises $2.5 million to figure out the ROI for mobile marketing campaigns - VentureBeat
marketing - Google News