segunda-feira, 29 de agosto de 2016

How Landmark Group is transforming marketing through loyalty - CMO

How Landmark Group is transforming marketing through loyalty - CMO | marketing - Google News | August 29, 2016 at 03:06AM

CMO

How Landmark Group is transforming marketing through loyalty
CMO
While Landmark had been operating a loyalty program since 1999, the initial challenge was it only had point-of-sale (POS) data to work with, the group's head of marketing and customer experience loyalty, Akshay Manikantan, said. “We didn't know it was ...


August 29, 2016 at 03:06AM | marketing - Google News
How Landmark Group is transforming marketing through loyalty - CMO
marketing - Google News

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