How to turn marketing into a revenue generator - Marketing Week

How to turn marketing into a revenue generator - Marketing Week | marketing - Google News | August 31, 2016 at 01:29PM

Marketing Week

How to turn marketing into a revenue generator Marketing Week At brands such as PepsiCo, Mondelēz International and MasterCard, perceptions of marketing are starting to shift from being a cost centre to a revenue generator. Traditionally, marketers have justified their spending on media, ads and promotions by ... and more »

August 31, 2016 at 01:29PM | marketing - Google News
How to turn marketing into a revenue generator - Marketing Week
marketing - Google News