segunda-feira, 29 de agosto de 2016

When Will The Programmatic Revolution Reach Customer Relationship Marketing? - AdExchanger

When Will The Programmatic Revolution Reach Customer Relationship Marketing? - AdExchanger | marketing - Google News | August 29, 2016 at 10:04AM

When Will The Programmatic Revolution Reach Customer Relationship Marketing?
AdExchanger
Historically, customer relationship marketing has remained decoupled from programmatic techniques because the bar for creating a cohesive narrative for the consumer is much higher in relationship marketing than in advertising. Previous generations of ...

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August 29, 2016 at 10:04AM | marketing - Google News
When Will The Programmatic Revolution Reach Customer Relationship Marketing? - AdExchanger
marketing - Google News

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