KHOU.com |
Millions spent marketing EpiPen amid price increases
KHOU.com “If you look at it strictly from a brand awareness and marketing standpoint, it was brilliant,” said Bud Bilanch, who once worked for a giant pharmaceutical company and now teaches at the Daniels College of Business at the University of Denver. Yet ... Sen. Blumenthal Calls Generic Version of EpiPen a Marketing Ploy |
September 01, 2016 at 12:48AM | marketing - Google News
Millions spent marketing EpiPen amid price increases - KHOU.com
marketing - Google News
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