KVUE.com |
Millions spent marketing EpiPen amid price increases
KVUE.com “If you look at it strictly from a brand awareness and marketing standpoint, it was brilliant,” said Bud Bilanch, who once worked for a giant pharmaceutical company and now teaches at the Daniels College of Business at the University of Denver. Yet ... Mylan's Generic EpiPen — A Price Break Or Marketing Maneuver? |
September 01, 2016 at 09:28AM | marketing - Google News
Millions spent marketing EpiPen amid price increases - KVUE.com
marketing - Google News
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