Mylan's generic EpiPen — a price break or marketing maneuver? - PBS NewsHour

Mylan's generic EpiPen — a price break or marketing maneuver? - PBS NewsHour | marketing - Google News | September 01, 2016 at 11:11AM

PBS NewsHour

Mylan's generic EpiPen — a price break or marketing maneuver? PBS NewsHour The news did little to dim the ongoing outcry over the price of the product, for which there are no other competitors on the market. Some called it a marketing ploy, while Robert Weissman, president of the consumer group Public Citizen, said the ... Millions spent marketing EpiPen amid price increasesKVUE.com all 82 news articles »

September 01, 2016 at 11:11AM | marketing - Google News
Mylan's generic EpiPen — a price break or marketing maneuver? - PBS NewsHour
marketing - Google News