Outdated marketing team structures are hampering brands' chances of achieving a single customer view - Marketing Week

Outdated marketing team structures are hampering brands' chances of achieving a single customer view - Marketing Week | marketing - Google News | September 01, 2016 at 02:29PM

Marketing Week

Outdated marketing team structures are hampering brands' chances of achieving a single customer view Marketing Week However, true data clarity is being hampered by fragmented organisational structures that split marketing teams by channel, rather than customer. According to a global survey of 1,100 marketers by Experian, channel-focused structures create ...

September 01, 2016 at 02:29PM | marketing - Google News
Outdated marketing team structures are hampering brands' chances of achieving a single customer view - Marketing Week
marketing - Google News