Why Localizing Marketing Doesn't Always Work - Harvard Business Review

Why Localizing Marketing Doesn't Always Work - Harvard Business Review | marketing - Google News | September 01, 2016 at 11:15AM

Harvard Business Review

Why Localizing Marketing Doesn't Always Work Harvard Business Review Whether to localize global-brand marketing programs remains one of the most contentious debates in multinational organizations. On the one hand, local brand managers typically argue that consumer habits in their market are different, their consumers' ...

September 01, 2016 at 11:15AM | marketing - Google News
Why Localizing Marketing Doesn't Always Work - Harvard Business Review
marketing - Google News