Marketing expert: Jacksonville Suns name change to Jumbo Shrimp 'risky maneuver' - Florida Times-Union

Marketing expert: Jacksonville Suns name change to Jumbo Shrimp 'risky maneuver' - Florida Times-Union | marketing - Google News | November 02, 2016 at 12:55PM

Florida Times-Union

Marketing expert: Jacksonville Suns name change to Jumbo Shrimp 'risky maneuver' Florida Times-Union The change of the franchise name from the Jacksonville Suns minor league baseball team to the Jumbo Shrimp has potential marketing implications that could prove a liability for a team that is beloved in the local market. “Jacksonville Jumbo Shrimp? and more »

November 02, 2016 at 12:55PM | marketing - Google News
Marketing expert: Jacksonville Suns name change to Jumbo Shrimp 'risky maneuver' - Florida Times-Union
marketing - Google News