How a Monster-Sized Marketing Campaign was Built for China's 'Great Wall' (EXCLUSIVE) - Variety

How a Monster-Sized Marketing Campaign was Built for China's 'Great Wall' (EXCLUSIVE) - Variety | marketing - Google News | December 04, 2016 at 11:30PM

Variety

How a Monster-Sized Marketing Campaign was Built for China's 'Great Wall' (EXCLUSIVE) Variety And it is why the movie's upcoming release in China is being delivered to market with an unprecedented marketing and promotional campaign. “It is a new kind of film,” says producer Peter Loehr, and CEO of Legendary East. The action-fantasy-adventure ... and more »

December 04, 2016 at 11:30PM | marketing - Google News
How a Monster-Sized Marketing Campaign was Built for China's 'Great Wall' (EXCLUSIVE) - Variety
marketing - Google News