Miners sharpen marketing strategies in hunt for marginal gains - Reuters

Miners sharpen marketing strategies in hunt for marginal gains - Reuters | marketing - Google News | December 20, 2016 at 08:20AM

Reuters

Miners sharpen marketing strategies in hunt for marginal gains Reuters "In a bull market, companies would not have been worried about incremental margins through marketing, but now everyone is focused on getting the maximum price and they can get a little bit of extra margin over a lot of tonnes," he said. "Small changes ... and more »

December 20, 2016 at 08:20AM | marketing - Google News
Miners sharpen marketing strategies in hunt for marginal gains - Reuters
marketing - Google News