Miners sharpen marketing strategies in hunt for marginal gains - The Sydney Morning Herald

Miners sharpen marketing strategies in hunt for marginal gains - The Sydney Morning Herald | marketing - Google News | December 21, 2016 at 10:12AM

The Sydney Morning Herald

Miners sharpen marketing strategies in hunt for marginal gains The Sydney Morning Herald The world's big mining groups are sharpening their marketing strategies in a post-crisis scramble for even tiny increases in profit, seeking marginal gains much like cycling teams in the Tour de France or Olympic velodrome. BHP Billiton, Rio Tinto and ... and more »

December 21, 2016 at 10:12AM | marketing - Google News
Miners sharpen marketing strategies in hunt for marginal gains - The Sydney Morning Herald
marketing - Google News